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by Alexis Devenin, PMP
Sometimes businesses run in continuous and stable scenarios and this situation can be likened to a fisherman who always fishes in the same spot from the edge of a river. Other times businesses are confronted with rapid and dramatic changes. This other situation is similar to a fisherman who floats down the river, fishing from the boat.
There are times when businesses run smoothly, and there are external market variables that fluctuate, but there are only small or regular fluctuations around an average situation. Production and business are planned and executed according to these stationary scenarios. The situation is similar to a fisherman that always goes fishing in the same spot in a river. He knows where the trout lies, the best hour in the day, and the best time in a season. He knows where, how, and when to cast, what line, and what fly patterns to use. Of course, there are good days and bad days, but on average, his method works. Unexpectedly, some days the water is warmer or muddy, and other days the water is too cold. In these instances, the tactics that he usually uses don't pay so well, but the fisher knows some tricks to use in these circumstances. This fisher can embark on his journey with a small set of fly patterns and with a specific line and rod because he knows what works there. In business, the same happens in times where there are no rapid changes.
On the contrary, sometimes in business, there are times with rapid and unpredicted changes. Phenomena such as digital transformation, Industry 4.0, the AI revolution, pandemic occurrence, etc. No company is completely prepared for these changes. Returning to the fisherman, the situation is closer to someone who is floating the river in a boat and is confronted with different fishing situations. During his journey, riffles, runs and pools are encountered several times. Each scenario demands different fishing strategies. The fisher must carry with him more than one line, at least a floating line and a sinking line, probably more than one rod, and a larger set of fly patterns. In the same ways, companies exposed to rapid changes must continuously check their strategy and operations. They must have a larger set of skills to draw upon. That is, they must have different people with different education, culture, and ways to see the world. The larger the diversity of the employee profiles, the more resilient and adaptive the organization will be.
Some companies are very uniform in their team composition. They are composed of people of the same formation and even the same school. That could be an optimal situation for a specific scenario, like the fisherman who fishes in the same spot every time. However, it is not an optimal situation for rapid changes in the environment, like the situation of the fisher who is floating the river. Clearly, with digital transformation and eruption of the pandemic, today's business scenario is close to the situation of the fisher floating down the river. Organizations must continuously review their processes and reinforce their team skills set in order to “match the hatch”.
Alexis Devenin is engineer, MBA & PMP. He has a Professional Certificate in Foundations for Data Science from Stanford. He is interested in the analysis of industrial systems and organizations from a holistic and multidisciplinary approach, that includes tools from disciplines like data science, systems engineering and social sciences. www.linkedin.com/in/alexisdevenin
UAH Professional Development Solutions, in partnership with the American Society for Engineering Management (ASEM®), is proud to announce the ASEM® Certification: CAEM®/CPEM® Exam Prep. This exam prep, written and presented by prominent members of ASEM®, prepares the participant to sit for either the Certified Associate in Engineering Management (CAEM®) or the Certified Professional in Engineering Management (CPEM®) exams. These exams are designed for professionals seeking to establish their credentials or validate their skills and experience with a professional certification.
Over the course of two months, participants will appreciate the interactive online training facilitated by ASEM® members, who are also subject-matter-experts and are there to assist participants with their learning experience. The course offers lectures and mock test questions developed by ASEM® and are reflective of the 11 domains in the Engineering Management Body of Knowledge or EMBOK.
The EMBOK Guide includes competency areas that were derived from role delineation studies. Professionals, managers, and executives in the field of engineering should strive to acquire experience in these competency areas.
The 11 domains consist of the following:
Participants can sign up anytime of the year and will receive a free membership to ASEM®, a free voucher to take the exam of their choice, and digital copies of all the materials, including the EMBOK. To register, please visit the website at CPS.uah.edu/ASEM.
UAH Professional Development Solutions works continuously to offer many opportunities for job growth and training in a variety of formats including classroom, online on-demand, live-virtual, and customized. For more information about the ASEM® Exam Prep or any other courses, contact Professional Development Solutions at 256.824.4033 or PDSolutions@uah.edu.
Continuing our series on Women in Engineering Management (#WiEM) featuring a fireside chat with ASEM's most recent Past President, truly a leader in engineering management. Learn more about Dr. Suzanna 'Suzie' Long, PhD, CPEM, F.ASEM, F.IISE and hear her views on the future for women in EM.
Q1: What led you to the field of engineering management?
My department is Engineering Management and Systems Engineering (EMSE). It was none of those things that led me to the department. My undergraduate degrees are in Physics & History, and my first graduate degree was in history. I went to work for the National Archives and Records Administration. Because of Physics, I was assigned to work on scientific records because I had a unique background to be able to characterize what is uniquely valuable for the good of the Nation. Then I started falling more and more into how you effectively manage technology. I started looking for PhD programs, and I was drawn to EMSE because it had a strong program in looking at the concept of an engineering system or sociotechnical system. My PhD is in EM with a systems flavor and so one of the first professional societies that i joined as a graduate student was ASEM because I was so enchanted in this concept of the management of systems and the management of technology. So with that, whereas most coming into ASEM through a student membership, I joined as a professional member from the get-go.
Q2: Why do you think its essential to have have women in engineering, and specifically engineering management?
I think a lot about this, even on my own campus, I am currently the only female chair. One of the things that I feel very strongly about is that diversity of thought, diversity of experience, diversity of opinion is essential. If you are not considering all dimensions of a problem, your solution is simply not robust. Not just women need to be actively involved in EM, but across all diverse dimensions, we need that to have the engineering solutions we need to move the profession forward. It’s been a privilege to be a women leader in the field of Engineering Management. It’s still far too rare.
You didn’t ask about challenges but it becomes a disheartening thing when you know because there is a deeper voice, capable of being louder that sometimes you’ll be shut down or talked over. Or more importantly they will pick up your idea and it’s attributed to them and not you. I think we still have a lot of growing to do, and until we get past that our default leaders look a certain way, we have made no progress.
Q3: Is there anything you think educators can do to make Engineering more attractive to women?
Part of it requires that we actually think about education from a more inclusive respective. NSF is currently using a term called convergence, which is starting to be designed. [. . .] What it means to me is that we are trying to work towards a framework where diversity of thought is truly present in our systems designs and in our engineering management approach in everything from work to life. If you think of things as a sociotechnical system, and most engineering managers are looking at that, then to be perfectly honest we spend way too much time on the technical, and not enough time on the integration of the human into the management system.
The way you look at things, whenever you got a human, there are dimensions and emerging conditions that cannot be clinically designed so that’s why you can’t have an artificial intelligence approach constantly. There’s got to be compassion and cultural awareness as part of the system.
Q4: What are some of your memories from ASEM or some of your proudest accomplishments?
I’m going to back to my early days on the faculty here at Missouri S&T about 12 years ago. In my second year as a faculty member, we hosted the ASEM conference in Springfield, MO. I remember being so proud of the team I was able to put together to attend that conference, both that conference and the next one. We had 9 different graduate students presenting research in EM. When I started thinking about contributions and ways to give back, it occurred to me as I was sitting in one of their sessions, 'Wow! this is the future of our society, you’re here on the ground floor getting to mentor and benefit from their perspective and I was so proud of that.'
Next month we will have the first virtual ASEM International Annual Conference (IAC) and it promises to be packed with many high-quality technical presentations that we usually expect to hear at ASEM’s annual technical meeting. We also have a series of excellent panel sessions, workshops and other sessions, and the conference will be kicked off by the award of the Engineering Manager of the Year. I would like to encourage you to register for this exciting event if you have not yet done so.
Over the last several months, we have all been affected by the COVID-19 global pandemic. This is the reason we are holding a virtual conference this year and not the usual the face-to-face conference. Holding a virtual conference is one example of how we have all had to change the way we work and live in the wake of the pandemic. Such changes have included the need to ‘social distance’ and many of us have been working at home during lockdown periods that have taken place. We should now all be experts in attending virtual meetings on the various online meeting platforms that have become part of our daily working lives – although how often do we still have to say to someone: “You need to turn your mic on”. I have to admit this does include myself as I have also forgotten to unmute myself at least a few times during meetings.
Changed working patterns have only been part of this period. An inability to meet for face to face interactions means that we don’t necessarily have the same level of social interactions with work colleagues, fellow students and other peers that we usually interact with. In order to avoid becoming isolated it is now even more important that we find time to reach out to colleagues in the workplace, other students as well as friends and family members so that we remain connected – albeit virtually. During this recent period, we have needed to be flexible and adaptable to change; in many cases changing our usual pattern of working and studying through adopting a new approach. In this context we need to be resilient and steadfast in our underlying beliefs to ensure we maintain our focus not just on the ‘here and now’ but also on our eventual goals that we want to achieve.
Over the last several months there have also been certain events that have taken place, which have brought to our attention the need to maintain equality and respect for all. To this end, we have released a new ‘ASEM Diversity, Equality, and Inclusion Statement’ that sits alongside the existing ‘ASEM Code of Ethics’. We have also recently released a new ‘ASEM Code of Conduct for Meetings’. ASEM is committed to maintaining equal opportunities and participation for all, irrespective of their background or characteristics. While such policies and commitments are clearly important, we know that across wider society there remains much that is still to be done and we should all be vigilant in this regard.
In this newsletter I would like to thank all the members of the Society and the members of the Board of Directors for their support over the last year while I have been President of ASEM, which has been an honour that I have enjoyed tremendously. I would like to thank Gene Dixon (Executive Director) and Angie Cornelius (Operations Director) from the ASEM Headquarters for all their hard work and support as well as Paul Kauffmann (Associate Executive Director) who has provided outstanding service to the Society in various roles over
the last several years. I would like to thank Greg Sedrick (Secretary) and Ruwen Qin (Treasurer) for their excellent work over the last year. I would also like to thank Suzie Long who will be soon be completing her service as Past President for her dedication and hard work for ASEM. Finally, I would like to thank Jim Schreiner (President Elect) for his excellent work on leading our planning for the virtual IAC and wish him every success in his forthcoming tenure as President of ASEM.
Dr. Simon Philbin ASEM President
Women in the workplace have come a long way in the past century. They’ve contributed to countless industries’ success, increasing from a general workforce of 8.2 million in 1920 to more than 78.6 million strong in 2018, according to the U.S. Department of Labor (DOL). Although women have cemented themselves as staples in the teaching and nursing sectors, women in engineering still have a long way to go to welcome more women into this expanding field; the proof is in the numbers.
Today, women make up more than 50% of all college-educated people in the workforce, yet the National Science Foundation (NSF) estimates that women only account for 28% of all science and engineering occupations. A separate DOL study shows an even greater gap between the genders, as just 16% of engineering workers in the STEM field are women.
On top of employment divides between men and women in the engineering field, women are faced with significant discrepancy in pay. The wage gap between men and women in science and engineering fields is truly eye-opening, as men earned an average of $86,000 in 2015 compared to just $57,000 for women during that same year, according to the NSF.
Clearly, there’s still significant ground to cover to promote women in the engineering industry. But where can women who are interested in becoming engineers and advancing to management positions turn to for added support? Let’s find out!
With the engineering field projected to add nearly 140,000 new jobs between 2016 and 2026, the time is nowto put women in positions to succeed in this growing industry. An engineering society is the first step in connecting like-minded professionals with one another to advance their careers. Engineering societies enable members to…
Access a global network of engineering management professionals so women can explore employment opportunities and receive the latest updates on the engineering profession.
Explore industry publications such as the Guide to the Engineering Management Body of Knowledge (EMBoK), Engineering Management Journal (EMJ), and Engineering Management Handbook. These resources are must-haves for women interested in the engineering field and elevating their careers.
Take advantage of professional development opportunities such as International Annual Conference (IAC) and its Proceedings, webinars, and newsletters with best practices in the field.
In addition to networking opportunities, publications, and professional development resources, engineering societies also provide certifications that help women advance their careers. The Certified Associate in Engineering Management (CAEM) certification provides the groundwork for women to receive the necessary technology, financial resources, strategic planning, and operational knowledge to strengthen their employment credentials.
Women who are looking to climb the corporate ladder to an engineering management position will benefit greatly from the Certified Professional in Engineering Management (CPEM) certification. The CPEM certification is designed for engineering professionals who have several years of execution, leadership, project, design, and management experience. With a CPEM certification, women will have the opportunity to showcase their technical operations management skills to further their engineering careers.
But completing these certifications is just the beginning to honing long-term skills in the engineering field. Women must maintain their professional engineering management by keeping up with their recertifications. Don’t let all that hard work go to waste.
The engineering industry is trending in the right direction, but there’s so much work left to be done to ensure women succeed in this expanding marketplace. The American Society for Engineering Management (ASEM) is committed to helping build a brighter, more diverse future for the engineering field. If you’re looking for resources to refine your engineering knowledge to accelerate your career, or you’re searching for certifications, ongoing training, and professional development materials that will elevate you to a management position, ASEM has you covered.
ASEM is always looking for opportunities to promote diversity in engineering on a global scale. In addition to sponsoring STEM-related events such as the Annual STEM Capitol Hill Day, ASEM has joined other professional societies, most notably the Society of Women Engineers, to help women advance in the engineering field.
The past 100 years have laid the groundwork for women to enter the workforce and succeed across countless industries. For STEM-related professionals, there are still barriers that we must be overcome. ASEM is committed to ensuring the next 100 years welcomes more women engineers into the market who are ready to make this industry their own.
Contact us today to join a community of women who are committed to advancing the engineering field by furthering their career aspirations. Also, keep an eye out for more ASEM blogs in the future, as we tackle other topics regarding diversity & inclusion in engineering.
by Woodrow W. Winchester, III, PhD, CPEM
“Racism does not usually take an obvious form that we can see and prevent; rather it masquerades as the most ordinary of daily actions: as unnoticed and ever-present as the air we breathe.”
—Anne Warfield Rawls and Waverly Duck, Tacit Racism
The disproportionate impact of the COVID-19 pandemic on Blacks coupled with the ongoing Black Lives Matter (BLM) protests sparked, initially, by the killing of George Floyd are forcing a spotlight on structural racism in America. As with all aspects of American society, the discipline and profession of engineering management (EM) are not immune to interrogation. From Black technologists calling for more systemic action in advancing racial equality within the tech industry to recent studies highlighting the challenges speech recognition systems (personal voice assistants) have in understanding Black voices, it is truly time for EM to get real about anti-Black racism.
In getting real, as Rob Girling and Emilia Palaveeva state in their Fast Company article, Beyond the Cult of Human-Centered Design, “we need to be clear-eyed about what we are striving to do and minimize the chances of creating more problems than we are trying to solve”. And, in EM contexts, becoming more “clear-eyed” particularly around issues of race and racism requires greater intentionality to notions of exclusion & oppression that can cloud EM actions and decision making (see Figure 1).
Figure 1: The Big 10 (+1) Ideas that Fuel Oppression
Exclusionary practices, patterns, behaviors, and norms have and are being ingrained within the culture of EM that, while “unintentional”, are leading to both EM practices and outcomes that are doing more harm than good. EM can and must do better.
As a part of the Great Radical Race Read Circle, I am reading Tacit Racism. As detailed in the book, “many people think that if they are not conscious of racism and do not ‘hate,’ they are not doing racist things.” This is problematic. “The problem is that White people see racism as conscious hate, when racism is bigger than that,” states Ola Caracola in the Medium article, A Quick Read for White People Who Don’t Consider Themselves Racist. “Racism is a complex system of social and political levers and pulleys set up generations ago to continue working on the behalf of Whites at other people’s expense, whether Whites know/like it or not.” Thus, the bigger challenge is not racists, per se, but dealing with the racism that we can’t see - tacit racism.
Tacit racism is woven into the fabric of American life, shaping the thoughts and actions of all Americans in racist ways. Consequently, there are EM implications. Leveraging the three groupings offered in Figure 1.3 of the Engineering Management Handbook (2nd Edition) that define the challenges associated with EM as a framing, exemplar racist EM interactions that can occur without intent or even conscious awareness include:
Fractured relations with Black colleagues (Business Environment Trends & Challenges)
Technological development and/or deployment decisions made with a “White racial framing” as the default or the norm (Organizational Trends & Challenges)
Managerial actions influenced by racial stereotypes and standards (Engineering Management/Manager Trends & Challenges)
It is the engineering manager acting on racist biases and assumptions that can foster and drive EM actions and decisions that can both perpetuate and exacerbate anti-Black racist ideologies and outcomes.
As a countermeasure, the onus is on the engineering manager to be racially self-aware. Critical self-examination is core to becoming racially self-aware and should underpin the engagement of any anti-racist effort or initiative. As highlighted by Ibram X. Kendi in a NPR piece about his book How To Be An Antiracist, “critical self-reflection is, in fact, the responsibility of the antiracist…like fighting an addiction, being an antiracist requires persistent self-awareness, constant self-criticism, and regular self-examination."
All is truly not lost in dismantling anti-Black racism within the discipline and profession of EM. Personally, I am very hopeful. Conversations are finally being had that I feel will catalyze the needed actions to bring change. Underscored by current events, the time is both ripe and right for a reformation in EM. As Black lives and futures are at stake, so too is the relevancy and future of engineering management.
Woodrow W. Winchester, III, PhD, CPEM is a Professor of the Practice and the Graduate Program Director, Professional Graduate Engineering Programs in the College of Engineering and Information Technology (COEIT) at the University of Maryland, Baltimore County (UMBC). He is also the Professional Development & Continuing Education Director for ASEM. Selected as a member of the second cohort of the IAspire Leadership Academy, Dr. Woodrow W. Winchester, III is an advocate for more equitable, inclusive, and consequential approaches to technological design and deployment. He is currently under contract with CRC Press to write Inclusion by Design: Future Thinking Approaches to New Product Development.
I would like to welcome you to the monthly newsletter for August. I hope that you have managed to have at least a small break from work and studies over the summer time (or winter time for those in the Southern Hemisphere) and that you are rested for the coming period. I would like to remind everyone of the virtual ASEM International Annual Conference (IAC) that we have coming up in October – please consider attending if you have not yet registered. The conference has been organized to have several parallel technical sessions across the field of engineering management alongside many of the other usual parts of the IAC, such as expert panel sessions, keynotes and the awards ceremony. Therefore, the virtual conference should hopefully provide lots of opportunities for interacting with other attendees as well as watching technical sessions related to your areas of interest. More details on the program will be released as we become closer to the date of the conference but I am sure we will have a packed conference agenda with many highlights that will be of interest to participants.
In this introduction I wanted to reflect on how engineers can become more innovative and entrepreneurial – and why do engineers need to be enterprising. Engineers of course receive an education across a number of core academic areas, such as engineering mathematics, design, materials, thermodynamics and cycles, fluid mechanics and engineering processes. While there will be some differences associated with the particular branch of engineering that is being studied, such as mechanical, electrical, chemical and civil engineering, there will also be many common areas – especially in the numerical aspects. There is also an increasing recognition that an engineering education should include development of the necessary professional or enabling skills, including project management, team working as well as communications skills. Such competencies can, for example, be developed via a group design project. As part of this wider set of skills and knowledge, there is also a recognition that engineers can benefit from receiving an education in innovation and entrepreneurship.
The ability to translate an idea or invention into a new product or service as part of the NPD (new product development) process is a useful skill to have across a range of industrial sectors, including manufacturing (such as automotive and aerospace) as well as other sectors such as FMCG (fast-moving consumer goods). There are other cases where an engineer may need to head up a new business area within an existing company – the development of the business area will require a robust business plan in order to secure the backing of senior management. Furthermore, an engineer may want to branch out and develop a new startup offering – again there is a need for a compelling business plan in order to attract investment capital. In these cases, engineers can benefit from having a solid awareness and grounding in the skills and knowledge associated with innovation and entrepreneurship (as well as intrapreneurship).
Engineering management (EM), as a complement to other engineering disciplines (such as mechanical, electrical, etc.) and indeed other STEM disciplines, is the ideal vehicle to deliver these enabling skills related to innovation and entrepreneurship. A quick look over the domains of the EMBoK 5th Edition and we can readily see there are several areas that directly underpin innovation and entrepreneurship, namely Leadership & Organizational Management; Strategic Planning and Management; Financial Resource Management; Project Management; Management of Technology, Research, and Development; and Legal Issues in Engineering
Management domains. Consequently, EM is well suited to help all engineers, including students as well as practitioners and educators, become more innovative and entrepreneurial.
by Don Kennedy, Ph.D., P.Eng., IntPE, CPEM, FASEM
When I wrote my first book, I asked for advice from the printer on size. The answer given was “it is personal preference.” I picked things like font size, page size, etc. on a whim more or less. After getting what turned out to be a lifetime supply of the printed books, I could see the lasting impact of these decisions. For example, shipping costs depend on weight and dimensions. My book just fits snuggly into a standard size 0 envelope. A few more words, bigger font, etc and I would need a larger envelope with a loose fit and higher shipping fees. I wished experienced people could more often suggest these kinds of impacts ahead of me learning by experience and too late to do anything about it.
Things that are happening today will impact our decisions with more weight than they objectively should. At work, we are all subject to grouping our costs into various accounting categories. Here is an example of how one company let current situations impact their future.
It is best practice to keep your accounting structure consistent to help learn from the data. If the categories change, it is next to impossible to compare current operations from the typical. I was once in charge of creating the budget breakdown for a project of about $100 million. The possible codes included filters for diesel engines and crossover piping. I had to get guidance from others on why these were categories and what exactly “crossover” piping was. In the past, the company had diesel engines instead of electric motors as their prime drivers. The year the accounting system was set up, they bought a large supply of fuel filters for these engines. In addition, a capital project was in the works to modify many connections and the term used for the project was to install “crossover” piping. The accountants saw the one time expenditure on fuel filters and heard the word “crossover” piping, and these became cost categories they would track. As it turned out, few filters were purchased before the diesel engines were replaced with remotely controlled electric motors.
On my $100 million project, there was approximately $20 million budgeted for substations, switchgear, motor controls, and all the associated cabling. The only cost category set up from the days when lights and fans were the main expenditures was “miscellaneous electrical equipment.” The company struggled to determine why some types of projects cost so much more than other seemingly similar ones. Perhaps at one site the electrical infrastructure was sufficient to handle an expansion and in other cases, a new high voltage transformer was required. Since everything electrical got coded to “miscellaneous,” it was difficult to tell without a detailed analysis.
Despite my best efforts, I was unable to persuade a change to the coding structure. To this day, reports continue to be generated tracking the zero values for filters and crossover piping, while a large portion of expenditures remains lumped under miscellaneous.
Be aware of how the present may not necessarily reflect future needs and spend an appropriate effort up front preparing structures that may have a lengthy time of use.
Dr. Don Kennedy, a fellow of ASEM, has been a regular attendee of the ASEM conference since 1999, with particularly good participation at the informal late evening "discussions" (sometimes making it difficult to get to the morning plenaries). “Improving Your Life at Work” is Don Kennedy's ebook which includes a lengthy bibliography for people looking for references on management theory.
by Teresa Jurgens-Kowal, PE, NPDP, PMP®, and CPEM
What images does the word “innovation” conjure for you? For many people, innovation means a lone genius or mad scientist inventing something new on his own. Many people believe innovation is spontaneous and relies on the creativity skills of a few. These characteristics lead you to the conclusion that innovation is easy.
Of course, innovation is not the work of a lone genius, it requires diligence, and it is not easy. In fact, innovation is a managed process with at least three important steps to build individual or corporate success. Let’s take a look at these arenas.
It’s rare when I have absolutely nothing scheduled on my calendar, even for weekends. With completely open time and a blank sheet of paper, I often don’t know how to fill that time and I end up wasting precious hours staring at the television. I certainly am not creative or innovative during unplanned time.
However, when I have a good problem facing me and I know how to tackle it, I can be extremely productive and creative. This represents strategy. Successful innovation requires a strategic approach to challenges, whether they are personal, professional, or corporate. Strategy gives us a sense of direction and sets targets for achievement.
The three core elements of strategy are vision, mission, and values. Vision describes where we hope to be in the long run. For a business seeking to improve its innovation capability, a vision statement describes what the future will look like, how the business will participate within its chosen industry, and where the business will operate.
On the other hand, a mission statement describes how the company will get to the desired future state. What are the tools, resources, and talent necessary to achieve goals? The mission lays out a plan of attack, sometimes in bite-sized pieces, so that the company can reach its vision.
As an example, at its founding, Microsoft had a vision of a computer on every desk and in every home. This vision framed the company’s mission, including how it would innovate and compete. Building desktop computers became the goal as compared to improving the processing of giant, mainframe computers. Having a vision statement clarifies the mission – a mainframe computer is a ridiculous idea for every desk or in every home.
Finally, the values statement explains the expected behaviors of employees and the priorities of the company. As a chemical engineer, I spent my early career in the petrochemical industry. Every conference room at my employer and every customer’s conference room posted a shared value – SAFETY is our number one priority. Safety, as a value, tells operators how to behave and teaches engineers how to design equipment. Our behavior in a petrochemical plant was focused on ensuring that workers and the environment were protected from potential harm. Values drive actions, and actions are how the mission is accomplished.
In conjunction with the strategy, successful innovation requires understanding customer needs. Even if the lone genius were to invent an incredibly awesome technology in her basement, the technology is only useful if someone buys it. As engineers and engineering managers, we are at the forefront of transforming peoples’ lives. But we must first understand the problems and challenges that consumers face.
Understanding customers’ needs informs the technologies we develop. One innovation I love is heated seats in the car. Automobile manufacturers could only develop this feature if they understood the needs of customers. In the winter, cars are cold and thus, drivers are cold – whether the car was parked outside or in a garage. It takes a while for the engine to warm up and thus, the interior of the car is often cold until the engine warms fully. Electric heat is not sustainable for the whole car for an entire trip, but focused electric heat on just the seats (and steering wheel in luxury vehicles) can bridge the gap until the engine warms.
The only way that we can find a match between interesting technologies and business growth is to understand market needs. Engineers and engineering managers must jump at the opportunity to visit customers (B2B or B2C). We can learn what problems our end-users face and we can identify better ways for consumers to accomplish their day-to-day tasks. Get in the field and discover your customer needs!
I once heard a phrase that has stuck with me over the years: “Not making a decision is making a decision.” This means that if we punt a decision or get mired in analysis paralysis, we really are making a decision to stick with the status quo. Innovation can get stuck in the ideation stage, especially if you have a lot of creators on your team (see the ASEM post on Managing Innovation Teams). Ideas are great, but action is necessary to reach the visionary goals articulated in the strategy.
There are many useful tools in decision-making: simple pro/con analysis, SWOT analysis, and portfolio management. For innovation and product development, I recommend a portfolio analysis approach. This will include a cross-functional team, financial valuations of projects, and verifying that the new product aligns with your strategy and customer needs. Contact me at teresa@globalnpsolutions.com if you’d like to learn more about product portfolio management.
Innovation might seem intimidating, relying on extraordinarily creative individuals with wild flashes of genius striking them as lightning. Yet, successful innovation is a process. We manage innovation by describing the organization’s strategy: what are the vision, mission, and values that drive growth? Next, we align market and technology opportunities with customer needs to design and develop new products. Finally, because we often have more ideas than resources, we deploy robust decision-making tools.
Learn more about Innovation Management in this recorded webinar, courtesy of the German-American Chamber of Commerce (https://globalnpsolutions.com/events/). I’d love to connect with you on LinkedIn to continue a discussion on innovation.
I am passionate about innovation and inspired by writing, teaching, and coaching. I tackle life with an infusion of rigor, zeal, and faith. It brings me great joy to help you build innovation leadership. I am an experienced innovation professional with a thirst for lifelong learning. My degrees are in Chemical Engineering (BS and PhD) and in Computer and Information Decision Making (MBA). My credentials include PE (State of Louisiana), NPDP, PMP®, and CPEM, and I am a DiSC® certified facilitator. Contact Teresa Jurgens-Kowal at info@simple-pdh.com or connect with me on LinkedIn.
by Oliver Hedgepeth, PhD
Engineering management has been hijacked by COVID-19 and not just the few months remaining in 2020. For the EM teacher, the student, and the practical practitioner, some of the rules of the game are gone. The learning objectives from the teacher’s courses need modification. The engineering economic analysis methods from such authors as Ted Eschenbach, Don Newman, and Jerome Lavelle are still the foundation of our ability to make sense of data. But, a few more new problems need to be added. Plus, one new chapter. The practical practitioner already knows what is missing from their set of tools for project management, Six Sigma analysis, every tool in their EM toolbox.
What is suspect is the data is awry; all that primary and secondary data that was so easy to collect, and so much fun to watch being made by faulty machines and faulty people. This new social distancing and wearing of coronavirus PPE impacts data collection. Workers are not at work or, if they are, the number is sparse, maybe only 25%. Cameras are recording manufacturing processes. Artificial intelligence and robotics are replacing humans in 2020 and planning for 2021 faster than ever. Humans are dying and the living ones are teaching and meeting by Zoom or other virtual reality systems. Live streaming social media communications has become common to include our very own ASEM meetings, still under way for viability.
Many businesses because of this 2020 pandemic, such as restaurants, are broken, according to Danny Meyer, one of New York City's restaurateurs. In mid-March, he closed all 20 of his restaurants and laid off nearly 2,100 employees. He stands by his belief that the restaurant business as we know it is gone. He is asking all of us to rethink what the term “restaurant” means for 2021 and beyond. What kinds of data are important and how do you collect such data? How can you, as an EM, as an analyst, help him define that term? What other businesses are undergoing redefinition and in need of our assistance?
Robots are becoming cooks in restaurants from colleges to hamburger joints. Colleges have programs and courses and apprentices for students to understand how robots will be working with them in the future.
For you– teachers, students and practical practitioners –ask how you know you can collect good data, or visualize process behavior, or avoid the man-made chaos. Identify those new assumptions needed to solve our current economic analysis problems, and redefine what deseasonalizing data means in this pandemic and economic crisis.
We need to be discussing these emerging issues at our online ASEM 2020 International Webinar Series and the upcoming ASEM 2020 International Annual Conference and 41st Annual Meeting.
A new normal in teaching has become weaponized by a different kind of social media and human factors experience. We need to be wary of what students need. Practitioners, help!
Are you listening? See this short video for more: https://youtu.be/rbETVpBy_38
Dr. Oliver Hedgepeth is a full-time professor at American Public University (APU). He was program director of three academic programs: Reverse Logistics Management, Transportation and Logistics Management, and Government Contracting. He was Chair of the Logistics Department at the University of Alaska, Anchorage. Dr. Hedgepeth was the founding Director of the Army’s Artificial Intelligence Center for Logistics from 1985 to 1990, Fort Lee, Virginia. His PhD in Engineering Management is from Old Dominion University.
Dr. Bill Daughton
Professor Emeritus
Missouri S&T
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