• Home
  • Workshop | Ethnographic Techniques for Engineering Managers

Workshop | Ethnographic Techniques for Engineering Managers

  • 30 Sep 2021
  • 11:00 AM - 12:30 PM
  • Zoom info provided with registration

Registration


Registration is closed

The American Society for Engineering Management presents an interactive workshop...

Ethnographic Techniques for Engineering Managers

Thursday, 30 September 2021

11 am - 12:30 pm ET

As an Engineering Manager, are you spending a lot of time listening to the voice of the customer and yet still not quite hitting the mark?

In this highly interactive 90-minute webinar you'll take the first steps towards changing that. You'll learn how to embrace an ethnographic mindset towards how people interact with objects and you'll develop questioning skills to help uncover the unarticulated user needs that a customer can't easily tell you. Come along and have some fun with these skills and meeting other people in the same situation as you.

About the Speakers

Dr. Larry Mallak is an industrial engineer whose work on corporate ethnography is bringing new tools to balance the art and science of new product development. He’s a Professor of Industrial and Entrepreneurial Engineering & Engineering Management at Western Michigan University. Prior to his university appointment, he worked in Charlotte, North Carolina, for Premier Healthcare and he has worked as a science reporter for National Public Radio. His work has been featured in numerous outlets, including TEDx, Engineering Management Journal, WORK, and Industrial Management. He holds Ph.D. and M.S. degrees in Industrial & Systems Engineering from Virginia Tech, with a B.S. in Industrial Engineering from the University of Illinois. Dr. Mallak is a Fellow of ASEM.

Jonathan Rees delivers soft-skills workshops, strategic facilitation, keynote talks and 1:1 coaching, building on experience from corporate life including 14 years at Hewlett Packard leading a virtual team spread across the globe. Jonathan helps build and improve the performance and resilience of teams & their leaders, facilitating learning through interactive & engaging workshops. He has worked with a variety of organisations in the public and private sectors in the UK, Ireland, and in the USA, and is a visiting fellow, facilitator and lecturer at the University of Bristol in UK. His first (serious) book: "The Resilience Toolkit: Powerful ways to thrive in blue-light services" was published in February 2019.

Join engineering management professionals, academics, and industry leaders for immersive learning, collaboration, and innovation. The program features keynote addresses, expert panels, technical workshops, exclusive industry tours, networking receptions, and a Saturday virtual session. The conference will be in-person with a virtual component on the last day.

In addition to entrance fees for exciting workshops, keynote speaker events, and special presentations, conference registration includes special awards and scholarship presentations.

Registration is now open! Visit https://asem.org/event-5966669/RegistrationsList

For accepted presenters, the first presentation is included in the registration fees. Each additional presentation per registration will incur an additional fee of $100.

Note Regarding Registration

ASEM members: Please login in order to receive member's rate. Please use the "Forgot Password" link to retrieve your password if necessary.

Registration without a valid payment will be deleted after 15 minutes.

When the schedule is published, it will be available at https://asem2025.exordo.com/

IAC RATES

  • P-01. IN-PERSON (Boise) | Early Bird Professional Member Rate $880.00 through 04 Aug 2025
  • P-02. IN-PERSON (Boise) | Early Bird Professional Non-Member Rate $1,050.00 through 04 Aug 2025 
  • P-03. IN-PERSON (Boise) | Professional Member Rate $995.00 from 05 Aug 2025 
  • P-04. IN-PERSON (Boise) | Professional Non-Member Rate $1,150.00 from 05 Aug 2025 
  • P-05. Retired Member $440.00 
  • P-06. VIRTUAL | ASEM Patron Rate $995.00
  • P-07. VIRTUAL | Early Bird Professional Member Rate $575.00 through 04 Aug 2025
  • P-08. VIRTUAL | Early Bird Professional Non-Member Rate $750.00 through 04 Aug 2025
  • P-09. VIRTUAL | Professional Member Rate $660.00 from 05 Aug 2025
  • P-10. VIRTUAL | Professional Non-Member Rate $860.00 from 05 Aug 2025
  • P-11. VIRTUAL | World Bank Economy Professional Member Rate $520.00
  • S-01. IN PERSON (Boise) | Early Bird Student Member Rate $440.00 through 04 Aug 2025
  • S-02. IN-PERSON (Boise) | Early Bird Student Non-Member Rate $500.00 through 04 Aug 2025
  • S-03. IN-PERSON (Boise) | Student Member Rate $500.00 from 05 Aug 2025
  • S-04. IN-PERSON (Boise) | Student Non-Member $550.00 from 05 Aug 2025
  • S-05. VIRTUAL | Early Bird Student Member Rate $350.00 through 04 Aug 2025
  • S-06. VIRTUAL | Early Bird Student Non-Member Rate $400.00 through 04 Aug 2025
  • S-07. VIRTUAL | Student Member Rate $400.00 from 05 Aug 2025
  • S-08. VIRTUAL | Student Non-Member Rate $450.00 from 05 Aug 2025
  • S-09. VIRTUAL | World Bank Economy Student Member Rate $320.00
  • T-01. Team - Student Case Competition (Virtual Participation Only) $750.00
  • T-02. Team IN-PERSON ADD-ON Student Case Competition in Boise $2,200.00 

  • X-01. GUEST for Evening Events Only $250.00
  • X-02. GUEST for Friday evening Awards Dinner Only  $120.00 
  • X-03. Exibit Hall and Marketing Representative $440.00



CLICK LOGO BELOW to find out more about ASEM's Promoted Organizations / Sponsors:
















Powered by Wild Apricot Membership Software