The American Society for Engineering Management presents an interactive workshop...

Ethnographic Techniques for Engineering Managers

Thursday, 30 September 2021

11 am - 12:30 pm ET

As an Engineering Manager, are you spending a lot of time listening to the voice of the customer and yet still not quite hitting the mark?

In this highly interactive 90-minute webinar you'll take the first steps towards changing that. You'll learn how to embrace an ethnographic mindset towards how people interact with objects and you'll develop questioning skills to help uncover the unarticulated user needs that a customer can't easily tell you. Come along and have some fun with these skills and meeting other people in the same situation as you.

About the Speakers

Dr. Larry Mallak is an industrial engineer whose work on corporate ethnography is bringing new tools to balance the art and science of new product development. He’s a Professor of Industrial and Entrepreneurial Engineering & Engineering Management at Western Michigan University. Prior to his university appointment, he worked in Charlotte, North Carolina, for Premier Healthcare and he has worked as a science reporter for National Public Radio. His work has been featured in numerous outlets, including TEDx, Engineering Management Journal, WORK, and Industrial Management. He holds Ph.D. and M.S. degrees in Industrial & Systems Engineering from Virginia Tech, with a B.S. in Industrial Engineering from the University of Illinois. Dr. Mallak is a Fellow of ASEM.

Jonathan Rees delivers soft-skills workshops, strategic facilitation, keynote talks and 1:1 coaching, building on experience from corporate life including 14 years at Hewlett Packard leading a virtual team spread across the globe. Jonathan helps build and improve the performance and resilience of teams & their leaders, facilitating learning through interactive & engaging workshops. He has worked with a variety of organisations in the public and private sectors in the UK, Ireland, and in the USA, and is a visiting fellow, facilitator and lecturer at the University of Bristol in UK. His first (serious) book: "The Resilience Toolkit: Powerful ways to thrive in blue-light services" was published in February 2019.